Stampede Invites ProAV Industry to Move Away from Mainstream Commodities at 2018 United States Vendor Summit

AMHERST, NEW YORK, October 3, 2018  — Visibly energized by the full commitment and resources of the DCC Technology Group, Stampede yesterday invited several hundred manufacturer partners at its 2018 United States Vendor Summit in Buffalo, New York to embark upon a new era of one-stop, one-call global distribution that will thrive upstream, away from mainstream commoditized products.

“Our collective ability to imagine, design and manufacture complex products and systems solutions that deliver amazing customer experiences across all of the vertical markets we serve is our single biggest advantage as an industry,” Kelly said. “And now, supported by the capital, resources, and commitment of DCC, Stampede is ready to become your one-stop, one-call global gateway to all of the unfolding opportunities being created by this new era of commercial experiential AV.”

Underscoring the scale of the awaiting opportunity, Gerry O’Keefe, Managing Director of the distribution arm of DCC’s Technology Group, emphasized that DCC acquired Stampede because it had established the initial framework for a global distribution solution. “On its own and through its acquisition of Just Lamps, Stampede went further than any other company in ProAV distribution,” he explained.

“With our investment of capital and additional resources, Stampede can now scale globally. The combination of Stampede and Exertis distribution is going to create unprecedented new business opportunities for our vendors, resellers and end-user customers.”

Underscoring this point, O’Keefe noted that DCC is a £14.3 billion revenue, London Stock Exchange listed (LSE) international sales, marketing and support services group that employs 11,000 people in four divisions operating in 17 countries.

O’Keefe emphasized to attendees that DCC does not approach acquisitions “as an opportunity to acquire and strip out assets. Rather, we view acquisitions as building blocks to a global solution that is bigger and better than the one we had in place before the acquisition,” he stressed. “We really do believe in the power of our people and their ambitions. Our goal is to create a better global ProAV business through Stampede, one that adds value to our vendors and resellers. We are not interested in chasing profitless commodity business opportunities.”

According to O’Keefe, the world is changing in terms of what people want from distribution. Historically, distributors operate country by country. “Today, however, the companies we represent want a faster way to reach more of the world more cost effectively. We are focused on creating these global solutions for our customers.”

Building upon the current market success of Stampede is going to be a lot easier now that the traditional capital constraints Stampede faced are eliminated. “As an independent company, Stampede had record-setting sales years in 18 of its 20 years,” Kelly emphasized. “In 2017, our overall sales grew by 22%. Constrained by capital, we literally could not leverage all of the opportunities presented to us and we still grew by 22%. Now this will no longer be the case.”

Indeed, Kelly told manufacturers to expect a lot more from Stampede going forward. More financial strength. More opportunities to expand business globally. More local and regional marketing programs that cover more of the marketplace. More robust product portfolios and inventories in the field in more warehouse locations. More sales offices. . “And, yes, more acquisitions,” he promised. “We are actively looking to acquire trade distributors who share our values,” he said. “Consolidation will continue to be a dominant trend in our industry. Let your other trade distributors know that Stampede is open to additional acquisitions that will further enable us to better serve our customers.”

The two day 2018 Stampede United States Vendor summit combined a round the clock schedule of presentations, work sessions, manufacturer exhibits, 1:1 sales meetings and social, team-building events into one powerful and unforgettable experience. A highlight of this year’s event was a “Meet the DCC Exertis Team” panel discussion that featured senior DCC management who fielded questions from the audience on a wide range of topics that directly impact their business.

Lest attendees think that everything was changing at Stampede, Kelly reassured everyone that, at the end of the day, Stampede was still very much Stampede. “We built this company together, one customer at a time, one relationship at a time, one deal at a time. Its been a very personal journey every step of the way. At times like this, there may be a concern that some of these values will change.”

“Clearly things have changed, and in ways that will directly benefit your business. We are part of a much bigger enterprise,” Kelly said. “My commitment to you, however, is to continue to work with you the same way we always have. You are always one phone call away from a solution! At the end of the day, we are still Stampeders!”

About Stampede

Headquartered in Amherst, New York, Stampede ( is the global ProAV brand of the DCC technology division and is the world’s leading value- added distributor of integrated AV/IT technology solutions that help resellers meet the expanding technology needs of end-user customers in dozens of commercial vertical markets in Asia, Australia, Canada, Europe, India, Latin America, the Middle East, Scandinavia, South Africa, and the United States. Stampede provides a global network of nearly 20,000 resellers with the broadest range of traditional ProAV solutions from more than 150 manufacturing partners and leads the way in the creation of the new product categories and related training and support programs that are unleashing the business opportunities of the future — Unmanned Aerial Vehicles, Drone Video Systems, Virtual Reality, IoT, Unified Communications, low-cost Video Conferencing. and  the world’s largest selection of replacement projector lamps. Stampede annually produces the “Big Book of AV,” a 1,100+ page catalog and companion website ( providing hundreds of sales, installation and spec tips for Stampede’s dealers in addition to product details on more than 8,000 SKUs.

More News

Canadian Customers Social Giveaway


TAPit® Interactive Education Display Helps Students Learn to Navigate Digital Tools at Kilparrin School in Adelaide, Australia

Big Book of AV Dealer Show

Spring 2021 Exertis Virtual Big Book of AV Dealer Show Set to Break New Records for Engagement, Training and New Product Presentations

AMHERST, NEW YORK, February 25, 2021 — Leveraging the full power and flexibility of its unique one-to-one virtual event platform, Exertis ProAV, the global leader in specialist commercial AV distribution, today announced the initial dates for its Spring 2021 North American Virtual Big Book of AV Dealer Show schedule that includes six “virtual stops” in […]

Exertis Ztorm

Exertis Appoints New Managing Director for Ztorm

AMHERST, NEW YORK January 6, 2021 — Exertis, a leading route-to-market and supply chain partner for global technology brands across consumer, business and enterprise, today announced the appointment of William van Kerkvoorde as the managing director for Swedish-based B2B digital distribution company Exertis Ztorm. In this new position, van Kerkvoorde will aim to enable Exertis […]

Exertis Announces Acquisition of JB&A Inc

Leading distributor expands Pro AV capabilities and specialisms in North America Dublin: 22nd December 2020: – Exertis, a leading route-to-market and supply chain partner for global technology brands across consumer, business and enterprise, announced today its acquisition of JB&A Inc. JB&A Inc is a leading distributor of broadcast, post-production and pro AV technologies, to system […]

ScreenBeam Distribution

ScreenBeam Expands Collaboration Solutions Distribution Partnership with Exertis ProAV to the Americas and Canada

SANTA CLARA, CALIFORNIA, December 1, 2020 – ScreenBeam, a global leader in wireless display and collaboration solutions, announced today that its existing partnership with Exertis ProAV now extends to the United States, Latin America and Canada. ScreenBeam began its partnership with Exertis in March 2020 as a strategic U.K. supplier. Kevin Kelly, Exertis ProAV President […]

Stampede Rebrands as Exertis

Stampede Rebrands as Exertis, Setting the Stage for a New Era of Specialist Distribution

AMHERST, NEW YORK, October 1, 2020 — Reaffirming its unique ability to serve as the industry-leading high value added, specialist distribution partner for manufacturers seeking multi-market expertise, flexible supply chain solutions, and the financial resources to help them scale locally and globally, Stampede today announced that its operations in the United States, Canada and Latin […]

Stampede Parent Exertis International Announces Key Management Appointments Highlighting Acquisitive Growth Strategy in North America

AMHERST, NEW YORK, May 28, 2020 — Reflecting the evolution of its increasingly global business presence and expanding focus on North American growth through acquisition, Stampede parent Exertis International, today announced several key executive appointments that will help the company to achieve its long-term growth objectives across all of its business units. In announcing the […]

Stampede XtraCare Program

Stampede XtraCare Program Launches to Meet the Needs of a Covid-19 Challenged ProAV Industry

Program’s design helps strengthen the fabric of the industry from the physical well-being of people to the financial well-being of integrators and gives thanks to front line healthcare professionals. AMHERST, NEW YORK, May 14, 2020 — Extending the spirit of the CARES Act enacted last month by Congress, Stampede, the global leader of value added […]

Stampede to Host First Virtual Big Book of AV Event for Cleveland Resellers on May 14, 2020

AMHERST, NEW YORK, April 28, 2020 — Demonstrating creativity and resiliency in the face of the Covid-19 pandemic, Stampede, the global leader in value added ProAV distribution, is turning its Cleveland, Ohio Big Book of AV tour stop into a live virtual event on May 14, 2020 that will focus on pre-arranged one-to-one manufacturer-reseller focused […]

Exertis fact sheet

Credit & Finance

The Exertis group offers an extensive range of credit services, leasing and financial options to enable our partners and their customers to afford the solutions they need to grow.

Share This